Baking decoration specialist Cake Angels has become the first home baking brand to launch a Crayola-branded baking kit into the UK retail grocery market.
The first of the two products is the Crayola Crafty Cooks Rainbow Sprinkles cupcake kit, which features colourful cupcake cases, sponge cake mix, rainbow crispies, edible confetti, coloured writing icing tubes, and both green and yellow icing sugar.
A second addition, the Crafty Cooks Let’s Bake Yummy Wildlife Friends gingerbread kit, includes a cookie mix, cookie cutter, red and yellow icing sugar and colourful icing pens.
The kits will encourage children to bake together and bolsters the Crayola brand, which is better known for its line of colouring pencils and art supplies. Both kits contain 100% natural ingredients, and have no artificial colours or flavours and no hydrogenated fats.
Maggie Walker, senior marketing manager for Cake Angels brand owner Fiddes Payne, said: “Everybody’s familiar with Crayola, either through personal use or purely shelf recognition, and we are delighted to team up with the brand which is loved by adults and children of all ages.
“We know that parents and grandparents really value the time spent with their children in this type of hands-on, fun activity, and it brings friends and families closer as they create something together. We hope the new range will inspire and enable children to get even more arty and playful in the kitchen, with the help of Cake Angels.”
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