Campbell’s Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbell’s soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers.
“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, president and CEO of Campbell Soup Company. “Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell’s Fresh-Brewed Soup to provide consumers with a flavourful, convenient soup that fits their lives today.”
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014.
FoodBev Media Ltd 2015