iPro is an isotonic drink that contains vitamins, but no artificial sweeteners or colouring. Vitamin C content is 200% of an adult’s reference intake, the B12 content is measured at 188% and the drink contains 54% of the recommended daily intake of B6.
Following the purchase of Derby County’s stadium rights in 2013, the brand has created hype in the region. Since then, iPro Sport has continued to make football a target and has established deals that position the brand as the ‘official hydration partner’ to almost 75% of clubs in the Football League, as well as Rugby Union sides such as London Irish, and with Team Raleigh cycling.
“We’re extremely excited to finally make our product available to the general public through a major retailer that has over half a million customers a week,” said iPro MD Leo Skagerlind. “Our drink affords a healthy choice for those serious about their exercise and is much needed in the industry.
“The fact that Central England Co-operative is a forward-looking and ethical retailer matches our company ethos perfectly, as we are strong supporters of doing things the right way at iPro Sport.
“We have carefully selected the ingredients and steered well clear of products such as aspartame and other harmful artificial sweeteners and colourings. By adding substantial amounts of vitamins, we are offering a drink that contributes positively to training beyond simply replacing the fluids and electrolytes lost during exercise.
“One of our key ingredients, stevia, also allows the drink to sustain its sweetness without shooting sugar levels through the roof, making the drink suitable for active kids as well.”
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