iPro became an investor in Derby County Football Club in December 2013, when its management team bought the naming rights to the stadium for £7m despite the product only being available online. Now, a few months on, and with ongoing research at Derby University’s sports science department, iPro is ready to capture its share of the sports and energy drinks market.
The product differentiates itself from other isotonic drinks by supplying a more suitable option for the average active person. By using stevia, iPro sustains its sweetness, while the drink contains other ingredients such as vitamin B12 and 40% per 100ml (or 200% per bottle) of the daily recommended vitamin C dosage.
The three available flavours are Citrus Blend, Orange & Pineapple, and Berry mix.
The iPro Sport isotonic drinks are priced at £1.00-1.20 in the UK.
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