Coke launches Minute Maid Pulpy Super Milky

Bill Bruce4 Nov 2009

Minute Maid Pulpy Super Milky drink – a mixture of fruit juice, milk powder and coconut flakes – has been launched in the provinces of Beijing, Guangdong and Zhejiang province.

It's estimated that by the end of this year, the dairy drink could be sold in 300 cities across China. The milk content of the drink is currently being sourced in New Zealand, yet Chinese media reported that future cooperation with domestic dairy producers was possible.

Minute Maid Pulpy Super Milky was created at the beverage maker's Global Innovation Technology Center in Shanghai, and will also be produced in the world's most populous nation. It contains a mixture of fruit juice, milk powder, whey and coconut.

Doug Jackson, president of Coca-Cola Greater China, said it was a "key milestone" for Minute Maid, and "underscores our commitment to China in developing new products for the local market and the world from our Chinese R&D centre".

BBH China has developed a national advertising campaign featuring pop star Eason Chan to promote the launch of Minute Maid Pulpy Super Milky.

Coke and milk? See the latest developments for Coke’s carbonated milk drink Vio and the history of carbonated milk drinks in our new gallery.

Source: The Coca-Cola Company