Coca-Cola to launch Beautific ‘beauty drinks’ in France

Coca-Cola is partnering with French drug manufacturer Sanofi to launch a new line of ‘beauty drinks’ that the beverage company claims will help consumers lose weight and provide other well-being benefits.

With the slogan ‘Everyday refreshing low calorie beauty hydration’, the drinks will be positioned under the Oenobiol Beautific brand and launched as part of a ‘small-scale pilot’ in a limited number of pharmacies across France.

Featuring mineral water, fruit juice and nutrition additives, in four flavours, no further details are yet available.