Coca-Cola is partnering with French drug manufacturer Sanofi to launch a new line of ‘beauty drinks’ that the beverage company claims will help consumers lose weight and provide other well-being benefits.
With the slogan ‘Everyday refreshing low calorie beauty hydration’, the drinks will be positioned under the Oenobiol Beautific brand and launched as part of a ‘small-scale pilot’ in a limited number of pharmacies across France.
Featuring mineral water, fruit juice and nutrition additives, in four flavours, no further details are yet available.
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