Unilever cream brand Elmlea has this month launched Elmlea Fraîche, its first ever crème fraîche alternative.
The product taps into demand for healthier and lighter versions of crème fraîche with 50% less fat than conventional crème fraîche offerings, according to the brand. It has been made available this month through supermarket chain Morrisons with a recommended retail price of £0.79, and will be staggered into the wider grocery sector beginning from October.
Elmlea brand manager Rhiannon Carr said: “Consumers are looking for healthier alternatives to traditional crème fraîche and as the UK’s number one cream brand, Elmlea is perfectly positioned to meet this demand.
“Elmlea Fraîche offers consumers a lighter flavour, with the same great taste people have become accustomed to from the brand.”
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