Dip brand Heluva Good! has launched a new limited-edition dip in the US, flavoured with Tabasco sauce.
The new flavour features the peppery punch of Tabasco’s original red sauce. The HP Hood brand partnered with Tabasco to develop the hot and spicy addition to its range, which combines the Tabasco sauce seasoning with rich, creamy sour cream to create a bold flavour “for any snacking occasion”.
It will roll out across the Northeast, Southeast and Midwest regions and joins the brand’s existing dip varieties – including bacon horseradish, Bodacious onion, buttermilk ranch, French onion, jalapeño cheddar, white cheddar and bacon.
“Heluva Good! Dips are known for bold, mouthwatering flavours, so the introduction of limited-edition Tabasco flavour is a natural fit,” said Sarah Barow, spokesperson for Heluva Good! “This new flavour will spice up any backyard barbecue or picnic with friends and family.”
Jason West, chief marketing officer for Tabasco brand owner McIlhenny Company, said: “Big, bold flavour is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavour to the dairy case. As we head into the summer barbecue season, we look forward to seeing all of the ways consumers put this dip to use.”
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