Great new insights are emerging on e-commerce sales trends.
Two sets of numbers for Amazon and Walmart have been published online, using analysis by JeeQ Data.
For Amazon, coffee and water were by far the two biggest sellers in the four weeks to 11 October, led by:
Vita Coco was eighth on 2.6%. Fiji and Sparkling ICE were joint ninth on 1% each.
Walmart.com sales for the four weeks to 13 October show coffee and fruit drinks brands doing best after Wal-Mart’s own Great Value on 27.1%.
Minute Maid scored 3.9%, SodaStream 2.6% and Propel 1.3%.
The top performing cola was Diet Coke in Amazon on 0.3%.
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