Cava producer Freixenet aims to tap into the popularity of on-trend colour millennial pink with the launch of limited-edition sparkling rosé bottles.
Cordon Rosado, the vibrant partner of Freixenet’s Cordon Negro, is now on UK supermarket shelves with a pink stripy sleeve.
In a statement the company said: “The fresh and vibrant fizz has hints of delicious berry and summer fruit flavours that make it the perfect accompaniment to sharing plates, light barbecue nibbles or fresh fruit desserts.
“The limited-edition stripy sleeve displays two timeless shades of pink, with a shimmery finish that adds extra sparkle to any occasion.”
The new Cordon Rosado bottle is now available at Tesco, Sainsbury’s, Morrisons and Ocado with a recommended retail price of £10.
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