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Bizzi launches line of collagen-infused beverages
FoodBev Media

FoodBev Media

26 April 2024

Bizzi launches line of collagen-infused beverages

New energy drink brand Bizzi has entered the market with a line of RTD beverages that combine caffeine and collagen. The three varieties – Coffee + Collagen Signature Blend, Matcha + Collagen Signature Blend and Coffee + Collagen Vanilla & Turmeric – are designed to appeal to health-conscious consumers seeking convenient wellness options. Bizzi Coffee + Collagen Signature Blend features Ugandan cold-brew coffee with 10g of bovine collagen, along with 100% of the recommended daily allowance of vitamin C and zinc. It supports joint, muscle, skin and immune health. Bizzi Coffee + Collagen with Vanilla & Turmeric offers the same base but with vanilla and turmeric flavours. It contains 10g of bovine collagen, plus 100% of the recommended daily allowance of vitamin C and zinc, adding a fruity twist to the caffeine boost. Meanwhile, for a non-coffee option, Matcha + Collagen Signature Blend combines Japanese ceremonial-grade matcha tea with 10g of bovine collagen and 100% of the recommended daily allowance of vitamin C and zinc. Ashley Verma, founder of Bizzi, commented: “I can’t wait for people to experience Bizzi’s cold brew and matcha RTDs and bring this collagen and coffee first to the UK market. As a self-confessed coffee lover, I designed Bizzi to not only enrich busy lifestyles and support wellness but also to taste absolutely fantastic." "The UK drinks market is a hugely dynamic and ever-changing landscape, and I believe that Bizzi fits beautifully into what consumers are looking for.” Bizzi's collagen-infused beverages are available for purchase on the brand's website and through Amazon.

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