Isotonic sports drink brand iPro Sport has secured a new association with the UK arm of global fitness provider Les Mills.
The link-up will see iPro Sport offer Les Mills fans, trainers and instructors its natural, hydrating qualities. The drink will be providing body recovery for those taking part in Les Mills’ various workout programmes and, to mark the beginning of the new relationship, iPro Sport will be providing body recovery for Les Mills fans, instructors and trainers when they attend the final Les Mills One Live event in the UK at Manchester Central on 7 November.
The sold-out event will be a full day festival of fitness, in which over 2,000 Les Mills instructors and fans come together to experience the world’s best workouts in an electric atmosphere.
iPro Sport is the only drink of its kind on the UK market containing natural ingredients. Consumers benefit from a natural spring water-based product with added vitamins such as B6, B12 and C – part of the recommended nutritional intake – the brand said.
Les Mills UK marketing director Jake Shand said: “Hydration is key when it comes to fitness and exercise, and we are delighted to be marking a new relationship with iPro Sport at our One Live event, providing a product that is both natural and effective, and has a great reputation.”
iPro Sport marketing director Lisa Marraffa added: “We are delighted to be working with the UK arm of the biggest group fitness provider in the world. The culture of Les Mills goes hand-in-hand with that of iPro Sport’s – focusing on success, achievement and results.”
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