Brown-Forman will release a limited-edition Red Dog Saloon bottle for its Jack Daniel’s whiskey brand.
The commemorative packaging is named after one of two bars opened by Jack Daniel in his home town of Lynchburg, Tennessee 125 years ago. Daniel deciding that opening a bar in Lynchburg would be a good way to expand his whiskey business and, inspired by his experience of Nashville, the Red Dog Saloon was opened on a corner of the town’s main square.
The brand will release the special-edition bottle to mark its 125th anniversary. It will be available in limited quantities across the US for a suggested retail price of $28.99 for a 750ml bottle.
A Brown-Forman spokesperson told FoodBev: “Though the town of Lynchburg has been dry for over 100 years, it should come as no surprise that the home of Jack Daniel’s wasn’t always that way. In fact, in 1892, Lynchburg was home to over 300 residents and no fewer than two bars. In 1892, Jack opened the Jack Daniel’s Red Dog Saloon on the Lynchburg town square. Jack had been inspired by the bustling saloons and bars of Nashville and decided that opening a bar in his hometown would be a good way to expand his whiskey business and, more importantly, bring the townsfolk of Lynchburg together. But he didn’t open just one bar, he opened two: the sophisticated White Rabbit Saloon and the more raucous Red Dog Saloon.
“The Red Dog Saloon is thought to have sat where the town gazebo is now, but most knowledge surrounding the bar remains speculative at best. Even its name is shrouded in mystery. Did Jack have a dog that was red in color? Is it a reference to his amber whiskey? There is little written about it, so we may never know more than the stories we hear.”
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