Jones Soda targets vegans with Tofurky and Gravy

Bill Bruce3 Nov 2009

Bucking its usual holiday flavour trend, Jones Soda won’t be talking turkey this Thanksgiving.

The Seattle-based speciality soda brand known for its offbeat seasonal flavours such as Turkey and Gravy is appealing to vegans this Thanksgiving with a limited edition Tofurky and Gravy drink.

Jones says its vegan-friendly, sugar-free drink is based on a recipe from Oregon-based vegetarian product specialist Tofurky.

“Some people are crazy for turkey around the holidays ... others not so much," says the Jones Soda website. "For those of you with veggie leanings, Jones teamed up with the good folks at Tofurky to bring you a meatless option. We created this special soda for all you veg-heads out there. Best served with mashed potatoes and a couple of laughs, we hope you enjoy drinking it as much as we enjoyed making it."

In a special promotion, Jones is providing three bottles of its new zero-calorie Jones Zilch soda with each three-pack Tofurky drink purchase, delivered in a limited edition Tofurkey metal lunch box. The promotion has a charitable edge, too, with $1 from each purchase promised to the animal charity Paws.

Source: Jones Soda