Jon Evans, marketing director for Purity Soft Drinks and ex-Britvic head of seed brands, said: “I believe there is huge potential for the JuiceBurst brand. The combination of convenience, health and value for money means JuiceBurst is very well positioned in the current economic climate.
“The brand has experienced strong growth over the last 10 years, but remains something of a hidden gem in the soft drink market place. With our new branding, a huge range and cutting-edge marketing programme, we want to make the brand much more widely available.”
New to the industry, interactive labelling will be incorporated across the entire JuiceBurst range. The fruit on each label will literally burst off-pack for consumers who have the easy-to-download Blippar app on their smartphones.
The exploding fruit will reveal links to JuiceBurst social media channels, inviting further consumer engagement, including consumer competitions.
In another industry first, JuiceBurst will launch its website via Pinterest, one of the fastest growing social media platforms.
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