British pie and pasty manufacturer Lewis Pies has secured a new sales and distribution agreement with the Yearsley Group, as it prepares to launch its new range of halal-compliant pies in the Middle East.
Independent frozen food service provider Yearsley Group will lend the Wales-based business its “unrivalled experience and expertise in exporting to the Middle East”, allowing it to supply its Crescent line of halal pies and pastries to Middle Eastern customers for the first time.
The company’s halal products are produced under strict certificated conditions within a pork-free manufacturing site, and only halal-certified suppliers are used for production and its processes and procedures are regularly audited by the Halal Authority Board (HAB).
Lewis Pies managing director Wilf Lewis said: “We are extremely proud of our halal range and its instant popularity. This has provided us with the opportunity to expand further into new markets such as the Middle East. It is important for us as a business to expand and make these products available, where there is a demand in the market. Yearsley are the perfect partner to help us achieve this and in turn we will assist them in strengthening their offering.
“Yearsley understand our determination and desire for the Crescent range to succeed and we are looking forward to a long and successful relationship.”
The Yearsley Group’s Adrian Hall added: “We are extremely pleased to have been offered this opportunity to work with Lewis Pies and are confident in the Crescent range of products being a huge success.”
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