Chosen for its shape and graphic potential available from Rexam’s high definition printing, the Fusion aluminium bottle encapsulates the global partnership between PepsiCo and Beyoncé.
Barbara Saba, CSD marketing and engagement channel manager for PepsiCo Beverages Italy, said: “We work collaboratively with Rexam to develop creative solutions that not only support our products from a technical perspective, but add value to our marketing messaging. The can and in particular the Fusion aluminium bottle is so much more than Pepsi packaging – it communicates our brand vision to the end consumer.”
Produced at Rexam’s Ejpovice plant in the Czech Republic, the limited edition Pepsi Beyoncé bottle is printed with the PepsiCo colours red and blue on a silver background.
It will be distributed in the Italian HoReCa channel until December 2013.
See the FoodBev Pepsi Gallery.
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