The Rendang curry originates from Western Sumatra but has become an iconic dish throughout Malaysia, Indonesia and Singapore.
The 165g meal kit has an RRP of £2.69 and contains Rendang curry paste, toasted desiccated coconut and coconut milk. The new kit joins the brand’s Nasi Goreng meal kit and Laksa meal kit.
“We’re really excited to add the Rendang curry kit to our Malay Taste meal kit range and are confident it will attract strong interest over the coming months from retailers and consumers,” said associate marketing director Carine Gauyet. “The Southeast-Asian food category continues to gather pace in the UK and we believe the new addition will help keep momentum and driver further awareness of Malaysia’s incredible cuisine.”
The Malay Taste brand was launched in 2010 and has been key in driving interest in Malaysia’s most famous dishes.
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