This follows the agreement of an exclusive distribution partnership with Rok Stars, and a nationwide rollout will follow thereafter.
“We have great pride in Uisce Beatha Real Irish Whiskey, as we are curators of a great heritage in Irish whiskey,” said John Paul DeJoria, co-founder of Patron Tequila and Rok Stars. “We are excited that our award-winning whiskey is now available to whiskey lovers in the US.”
Uisce Beatha Real Irish Whiskey is a blend of single malt and grain whiskies that have been matured for at least four years in ex-Bourbon oak casks to deliver a soft, subtle and delicately sweet flavour.
“As we see the continuing rise in interest and consumption of whiskey in the US, The Marsalle Company is delighted and excited to introduce Uisce Beatha Real Irish Whiskey to our home market and we look forward to taking this exceptional product nationwide over the next few months so all whiskey lovers can enjoy it,” said Bob Shea, Marsalle vice president sales & marketing.
Uisce Beatha Real Irish Whiskey is a flagship product developed by Rok Drinks, the beverages division of Rok Stars, co-founded by John Paul DeJoria and Jonathan Kendrick.
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