Great grandmother Josephine DiBella’s ‘Old World’ recipes are being made available ‘to appreciative audiences around the world’.
The black and gold pinstriped packaging denotes a premium experience, with natural light photography of its treats paired with provocative descriptions of its ‘wholesome’ ingredients.
Sales materials, website and trade show signage has helped drive awareness of this fledgling brand in a crowded and highly competitive category.
See more images in [our Flickr gallery of new products in February.
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