The Momo Honnori (Subtle Peach) variety has the fragrance of fresh peaches, while the Ringo Honnori (Subtle Apple) variety smells like fresh apples. Both are aimed at health-conscious consumers who dislike the smell of milk, but don’t necessarily want to consume flavoured milk, which may be high in calories and can be seen as less healthful than regular milk.
According to Tom Vierhile, innovation insights director for Datamonitor Consumer: “Milk consumption has been falling in Japan for years as the population has aged, and fluid milk producers have been hard pressed to turn around sales for a product often viewed as a kids’ beverage.
“The sense of smell is tightly entwined with the sense of taste, and altering the smell of milk to make it more pleasing to consumers who may be repelled by the normal smell of milk is a novel approach that may succeed in bringing new consumers – children and adults – to the fluid milk market.”
Source: Product Launch Analytics from Datamonitor Consumer
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