Mike's Hard Lemonade taps into new categories

Shaun Weston18 Apr 2013

Mike's Hard Lemonade Co is launching into new categories, beer and cider, with Mike's Hard Lemonade flavours.

Innovations include:

  • Mike's Authentic Shandy – hard lemonade and lager.
  • Mike's Hard Smashed Apple Cider – two naturally fermented ciders made with crisp Washington apples.
  • Mike's Hard Lemonade Frozen – four favourite flavours, frozen 'for the coldest Mike's ever'.
  • Mike's Hard Blood Orange – an unconventional, hard take on orange-flavoured beverages.