Adding to its dairy products portfolio, Nestlé India has launched a range of Greek yogurts called Nestlé a+ Grekyo.
Commenting on the launch, Arvind Bhandari, general manager of dairy for Nestlé India, said: “We have introduced this product for the first time in India. Globally, the Greek yogurt category came into prominence less than a decade ago and in certain countries it has already captured a major share of the entire yogurt market.
“In India, this category is still at a nascent stage, but we are confident that Nestlé will lead the global trend for the Indian consumers soon.”
Initially launched in Dehli but expected to be available in other major cities later in the year, Nestlé a+ Grekyo Greek yogurt is available in strawberry, mango, pineapple and orange flavours. Nestlé India claims it has 70% more protein and calcium than Nestlé a+ toned dahi.
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