“The spirit beer category is massively important, set to be worth £94m to the on-trade this year,” said Global Brands marketing director, Simon Green. “Brands that offer a new and credible experience within beer can deliver sustained category growth, and with the original Amigos Tequila Flavoured Beer growing at +71% in the on-trade, the brand is ideally placed to initiate innovation in the category with three new launches.”
Amigos Black will be available in 330ml bottles, while Amigos spirit beers will be available in 330ml cans. Amigos Draught is trialling in sites across the UK.
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