“Warburtons’ investment in this brand refresh is a tangible demonstration of our continued commitment to driving brand and category value growth,” said Richard Hayes, marketing director at Warburtons. “We’re confident the new look will increase consumer interest and simplify navigation of the bakery category at fixture, where we are a ‘sign post’ brand for consumers.”
To support the brand refresh, all Warburtons marketing communications, including TV advertising, digital communication, promotions, public relations, sampling and in-store activity, will feature the new look from January onwards.
Source: Warburtons
© FoodBev Media Ltd 2024