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New Dasani essence provides a ‘light squeeze of all natural fruit flavour’
The Coca-Cola Company has launched a new extension of its successful Dasani brand, offering “the crisp, fresh taste of Dasani with just a touch of fruit flavour.”
According to the company, Dasani essence has a light, natural fruit flavour; unsweetened and without preservatives or calories.
It is available in three varieties: lime essence, strawberry kiwi essence, and black cherry essence.
Unsweetened flavoured water beverages are growing faster than any other segment in the $12bn US bottled water category, with over 300% growth in the last two years.
According to a 2007 study, many consumers prefer lightly flavoured waters with little or no sweetener.
“Water drinkers will find Dasani essence has a much lighter and more natural taste than other flavoured products,” said Brandon Leck, director of Coca-Cola North America water brands.
“Unlike highly sweetened and more intensely flavoured beverages, Dasani essence offers the healthful purity of water with a splash of all-natural fruit flavour excitement,” Leck said.
Packaged in a recyclable 18.5oz single-serve PET bottle and 16oz 4-packs, Dasani essence is available in retailers throughout the US.
Source: The Coca-Cola Company
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