Blue Bottle’s New Orleans Iced Coffee is cold-brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk.
The challenge for the brand was how to share this unique offer and extend the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.
“Blue Bottle has always approached coffee differently than their competitors and it was really important that we applied that same thinking to their RTD,” said Hamish Campbell, creative director at Pearlfisher New York. “We were able to elevate Blue Bottle’s current equities by clarifying their word mark to increase its stature, simplifying messaging on-pack and playing up the Blue Bottle blue in unexpected ways, like the saturated gable, which is incredibly impactful on shelf.”
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