The company says its new packaging ‘better aligns with its commitment to providing consumers with the best-tasting, highest quality products’.
The new branding will hit US shelves this month and will continue to roll out nationwide through the end of the year.
The brand’s logo, vibrant colour pallet and signature smiley faces found on the front of its packages make beets approachable, and remind consumers why they should incorporate this trending superfood into their daily diet.
“The creative evolution of Love Beets really brings to life the idea that beets are modern, fun and can be enjoyed by consumers of all ages,” said George Shropshire, vice president of Love Beets. “We’re excited to reveal a whole new look and technology that make beets a hassle-free experience and even easier to snack on whenever, wherever.”
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