Figures from a four month pre-launch trial indicate the gaming units generate buzz among pub-goers, have a significant impact on sales and are a great promotional tool for bar owners.
Developed by Captive Media, the games fit above existing urinals and are controlled solely by the direction of gents’ streams.
The games present venues with a unique opportunity to differentiate themselves from the competition, generate significant local ‘buzz’ and run memorable on-screen promotions near the point-of-sale.
Owners and managers of the Ta Bouche bar in Cambridge reported impressive results from the recent prelaunch trial of the games:
The impressive figures are bolstered by evidence that buzz and excitement created by the units have driven significantly more footfall. Ta Bouche’s operations director, Graham Horner, said: “We’ve heard nothing but great things. It has exceeded our expectations: they have boosted sales, our customers love them, and the staff love them. The buzz they’ve created is phenomenal.”
In an additional benefit, Ta Bouche’s staff reports that the units improve the hygiene and cleanliness of washrooms (there’s more incentive to aim properly).
The Exhibit’s owner Drew Weatherhead is expecting a similar impact from his installation. “We’re always looking for innovative ways to differentiate ourselves from the London competition,” he says. “Captive Media’s units will give us a big edge when it comes to driving new promotions and attracting and retaining new customers.”
With bars and pubs across the country facing increasingly tough economic conditions, Captive Media’s invention could give some venues the competitive edge they need to survive.
Captive Media cofounder, Gordon MacSween, said: “It’s simply great fun, and like nothing a bar’s customer has experienced before: two good reasons to go out for a drink at a time when so many people are opting to stay at home.”
Captive Media will start rolling out the product to selected bars across the UK in early 2012.
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Source: Captive Media
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