In Australia, PepsiCo is launching Pepsi Next with stevia, the first time the company has used the natural sweetener in its cola. See also SoBe V is first UK soft drink to contain purified stevia
With the tagline ‘Sweetened naturally’, Pepsi Next with stevia features 30% fewer calories than regular Pepsi Next.
Pepsi Next, which has around half the calories of regular Pepsi with only 60 calories per can, was launched in the US earlier this year, where the product features a mix of artificial sweeteners and high fructose corn syrup.
Pepsi Next was developed to win back lapsed soda drinkers who want to cut back on calories but don't like the taste of diet soda.
Source: Coles, Boston Globe, Yahoo Finance
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