PepsiCo has announced that it will launch LIFEWTR, a purified water, pH balanced with electrolytes added for taste across the United States next year.
The LIFEWTR range, which will be released in February will be packaged in a bottle which will feature label motifs created by emerging artists, which it’s hoped will serve as a platform for emerging and developing artists to be seen and discovered on a broad scale.
Released in a series of three and changing several times a year, LIFEWTR designs will provide exposure for artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more.
Brad Jakeman president of Global Beverage Group – PepsiCo said: “Our LIFEWTR artists will turn the traditional bottle label into a unique masterpiece that speaks to the creativity – and source of creation – linked to the brand’s core.
“LIFEWTR is a huge priority for us and an exciting global big bet, and we’ve worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer. We can’t wait to bring this brand to consumers around the world, beginning with the United States.”
LIFEWTR will be available in two sizes: 700ml with a recommended retail price of $2.06 and 1L for a recommended retail price of $2.70.
© FoodBev Media Ltd 2017