The introduction of Pizza Hut on the Continent reflects the company’s expansion in emerging markets.
Pizza Hut is the world’s largest pizza chain, with $12bn in global sales and more than 15,000 restaurants in 93 countries worldwide.
“Africa is an emerging continent with more than a billion people and endless possibilities for us to grow Pizza Hut over the long-term,” said Scott Bergren, CEO Pizza Hut and chief innovation officer Yum! Brands. “We’re pleased to bring Pizza Hut to South Africa and look forward to expanding the brand in other African countries in the future.
“We’ve just scratched the surface of growth and we’re aggressively accelerating Pizza Hut’s development across the Delivery, Express and Dine-In channels globally.”
The new Pizza Hut is in Johannesburg, South Africa. The restaurant features a modern design, digital menu boards and free WiFi, as well as online ordering and delivery.
In addition to Pizza Hut’s international favourites, the menu features popular items that appeal to local taste preferences with toppings such as Boerewors sausage and pizza made with Peri-Peri sauce.
Over the next three years, the company expects to open dozens of stores in the country, employing more than 2,500 people.
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