Made from a blend of 65% Zinfandel and 35% Cabernet Sauvignon from Salento, the terroir and hot, sunny southern Italian climate are unmistakable in the soft mouth feel and lush fruit flavours of this new wine.
Red Fusion has a jammy fruit character on the palate and a hint of mint on the nose. The tannin structure and oak ageing provide balance, complexity and a long, delicate finish.
After years of being passed over for single-varietal wines, a new wave of red blends are winning over consumers, with Zinfandel-based blends leading the charge.
“Red Fusion offers consumers the choice of a distinctive blend of two popular varieties vs a conventional, single-varietal wine,” said Enovation Brands president Alberto Pecora. “Crafted with Salento grapes, Red Fusion also provides an Italian option for California Zinfandel and Cabernet Sauvignon lovers.”
Available at $11.99 per 750ml in the US starting October 2014, the rollout will be supported by an integrated campaign.
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