RPC Bramlage has developed a new range of high quality in-mould label (IML) standard containers and lids for a variety of spreads and yellow fats.
The new products were created to meet growing market demand for cost-effective packs that create brand differentiation and generate on-shelf impact. Available in four sizes from 250g to 1kg, the new range’s 250g, 400g and 500g packs fit a single lid, making them fully interchangeable.
The containers are injection moulded in polypropylene and the in-mould labelling enables multi-coloured and intricate designs to be created that cover the entire area of the packs. This produces a level of finish and detail that cannot be achieved by on-pack printing to project a quality image and effective brand positioning. Labels can also be supplied with a metal-effect finish or incorporating a barrier to prevent oxygen ingress.
Peter Van Dyck, sales manager of RPC Bramlage said: “As markets become more competitive, we are seeing an increasing market focus on high quality decoration for spreads, and yellow fats in particular, in order to attract attention on-shelf and establish and retain consumer loyalty.
“IML ideally suits this requirement, while the flexibility of our range allows manufacturers to respond quickly to changes in market demands.”
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