The revamped logo, created by retail design experts WD Partners, is a nod to Smoothie King’s historic roots while offering a ‘clean, modern approach to health, fitness and community’.
“Smoothie King is the only smoothie franchise that has the legacy of 40 years in business while being the fastest growing smoothie company of the future,” said Wan Kim, global CEO of Smoothie King. “Today, we unveil a new look for our brand that represents the quality and freshness of our product, and our commitment to the future, as we rapidly expand both in the US and globally.”
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