The campaign is centred on a series of 12 ‘Let’s SociAlizé’ branded parties, initially held at Birmingham and Bristol venues, and includes a media partnership with OK! Magazine.
Designed to help bar managers and spirit buyers identify potential Alizé fans and increase buzz around the five flavoured cognac drinks, the special nights will be managed by Alizé brand ambassadors, helping customers to party in style.
Bar staff and owners will be provided with glitzy display materials and will be mentored in cocktail making with Alizé. Also following the colour theme, the nights will showcase a specially designed cocktail menu, which includes the Summer Sizzler, Alizé Martini, Alizé Champagne Bellini, Alizé on the Rocks and Summer Sunset. When a party reveller orders one of the special cocktails, they’ll be given a chance to win a spin around the city in the limousine and will be photographed for OK! Magazine.
“Training bar staff in the most inventive ways to display and serve Alizé is a key aspect of this campaign,” said Karen Fowler, Alizé brand manager. “We’re keen to make sure bars and clubs are able to up-sell the drink in a way that fits with the lavish consumer lifestyle associated with Alizé’s fun, classy and colourful range of spirits.”
The new drinks include:
Source: Alizé
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