Tata Global Beverages (TGB), the world’s second largest player in the branded tea category, has announced its entry into the branded instant coffee business in India under the brand name Tata Coffee Grand.
After leading the Indian tea market under its iconic Tata Tea brand, Tata Coffee Grand leverages the deep heritage of Tata in coffee from “source to sip”. Sourced primarily from Tata Coffee’s own plantations in South India, the coffee beans are roasted and processed to perfection, making the product an intensely rich, fresh and aromatic coffee. The product is an innovative blend of the finest coffee powder and decoction crystals which gives consumers a ‘best in class’ taste experience in the instant coffee category.
The new product was unveiled at a press conference by TGB’s regional president – India, Sushant Dash, who said: “The coffee category in India is poised to grow in the coming years and Tata Global Beverages is well positioned to enter this category. Tata Coffee Grand gives consumers the convenience of instant coffee along with excellent taste and flavour.
“The coffee is distinctly flavored and aromatic, to appeal to the discerning consumer. Our extensive market research revealed that consumers are seeking change in their coffee when it comes to taste, color, aroma and richness. With Grand’s innovative blend, we aim at filling that gap by delivering a superior and differentiated coffee drinking experience.”
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