The line-up includes Candy Striped Beetroot, Purple Carrots, Blue Potatoes and Taro.
Oliver Rudgard, marketing director of Tyrrells, said: “Tyrrells Swanky Veg takes shared snacking to a more entertaining level by encouraging consumers to venture beyond the traditional crisp or nut selection. The vegetable crisp market is now worth £12m and Tyrrells is the largest and fastest growing brand.”
The Swanky Veg range is available initially from Waitrose and quality independents, RRP of £3.29 per 125g pack.
FoodBev Media Ltd 2015