A key component of the Peel-off Top composite can is its special metal closure, which is similar to the one used on standard tin cans. Along with its excellent barrier properties and consumer convenience, the composite can with Peel-off Top offers marketing advantages, such as wrap-around labels that can be customised to create an eye-catching product presentation at the point of sale.
In Italy, HJ Heinz is already successfully marketing its Italian Plasmon and Nipiol milk powder products in the Weidenhammer solution. The two brands are sold on the market in two sizes: the 400g and 800g cans each have a diameter of 126.7mm.
WPG has also presented a composite coffee can with Peel-off Top at Interpack 2014.
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