Organisation

J Sainsbury plc

Sainsbury’s Supermarkets is the UK’s longest standing major food retailing chain, having opened its first store in 1869. The company serves more than 18.5 million customers a week and has a market share of about 16%.

Vital statistics

Recent stories

News

Sainsbury’s to create 6,000 new jobs

Justin King has told the Sunemployment Roadshow that Sainsbury’s is committed to supporting the economy’s growth and boosting skills by employing more people than ever before.

Innovations

Tasty Little Numbers meal pots

The Tasty Little Numbers brand has launched a range of Heat & Eat meal pots coming in at just 300 calories a pack. Available in Sainsbury’s in the UK at £3.29 each.

Innovations

Wild Trail launches popcorn snack into Sainsbury’s

Wild Trail will launch in Sainsbury’s next month. Wild Trail’s Double Cut Cranberry and Fruit & Double Nut bars will be available to purchase in triple packs at selected Sainsbury’s from 24 June.

Innovations

Kerrygold increases UK distribution

Kerrygold Block Butter has returned to Tesco shelves in the UK. It’s now available in 775 Tesco stores nationwide with an RRSP of £1.40.

News

Belu water now stocked at Sainsbury’s

The UK’s Belu water brand, which donates all profits to the charity, will be available exclusively in all large Sainsbury’s supermarkets from 23 April.

News

David Beckham is the new face of Sainsbury’s

Sainsbury’s has confirmed a long term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and active lifestyles.

News

Sainsbury’s recalls Lentilles Vertes

Sainsbury’s is recalling some date codes of its own-​brand Lentilles Vertes. Some packs contain wheat or gluten, which is not mentioned on the pack. The FSA has issued an allergy alert.

Innovations

Candy Floss Grapes at Sainsbury’s

Sainsbury’s is first to market with its launch of candy floss flavoured grapes. The new fruit goes into 35 UK stores today priced £3 for a 400g punnet.

News

Sainsbury’s trials Brand Match technology

Sainsbury’s Brand Match promise means it will match Tesco and Asda on over 12,000 branded grocery lines. Sainsbury’s is to trial the launch of the new technology in its 12 Northern Irish stores.

News

Sainsbury’s recalls fishcakes

Sainsbury’s is recalling a batch of its Taste the Difference cheddar and leek fishcakes because they might be contaminated with small pieces of metal.

Innovations

Savanna Cider Chill Pack

The Savanna Cider Chill Pack, produced by Distell, is now available in Morrisons and Sainsbury’s in the UK.

Innovations

Kate & Wills Pie from Pieminister

The limited edition Kate & Wills Pie from Pieminister is made with British beef, wine, bacon, pearl onions, mushrooms and a dash of brandy, encased in a crusty pastry.

Innovations

Ella’s Kitchen Baby Rice

The new baby rice range from Ella’s Kitchen includes two recipes: Bananas, apricots & baby rice, and Pears, apples & baby rice.