Propel Zero’s rollout involves a multifaceted, integrated campaign called ‘Get More From Your Zero’, and features a commercial spot that will air across broadcast outlets and digital media, online chats and a social media photo wall with Cindy Crawford.
Propel Zero’s campaign with Cindy Crawford is one aspect of an extensive US programme that includes partnering with Walmart to share 3m free samples of Propel Zero with shoppers through to 24 April 2011.
The kick-off for the nationwide Propel Zero to 1000 programme takes place in April, when Crawford will host a celebrity dog-walking event in Los Angeles to raise awareness for the benefits of an active lifestyle and raise funds for Much Love, a non-profit organisation dedicated to the well-being of animals.
Source: PepsiCo
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