UK-based coffee producer Sandows has released what it claims is the UK’s first sparkling soda infused with cold brew coffee.
The ready-to-drink beverages will be available from UK retailers including Selfridges, Whole Foods and other selected stores from April.
Two flavours are available in the new product line, called Spice and Citrus, both of which are dairy-free, vegan and contain low sugar levels, falling below the sugar tax threshold.
Spice combines ginger, orange blossom and black spice with speciality grade cold brew coffee, while Citrus features the same speciality cold brew coffee but is flavoured with lemon and lime.
Both flavours are packaged in 250ml cans, and have suggested retail prices of £1.99.
Hugh Duffie, co-founder of Sandows said: “ We pride ourselves on the quality and taste of our cold brew and have always aspired to be the brand to drive mainstream appeal in the UK.
“The US market shows the opportunity is huge, growing over 580% between 2011 and 2016, showing the potential to become a multi-billion dollar category globally.
“As the original British cold brew brand, with over 4 years worth of insights from sampling hundreds of thousands of UK consumers, we have a unique perspective on the UK cold brew category.
“Our key learning has been to understand the cold brew occasion and how it differs from the morning flat white as a coffee moment. Cold brew plus milk makes people think breakfast coffee, but cold brew doesn’t need to be a breakfast drink.
“Our range of cold brew drinks, without milk give retailers the opportunity to position cold brew as a great low or no sugar pick-me-up for the afternoon slump.
“The launch of our premium sparkling sodas is the next step in our journey and it’s exciting to be innovating the category with a UK first.”
“We are looking to position the new sodas alongside their functional competitors, such as Coke and Red Bull, rather than alongside iced coffee brands, with the aim for them to become an everyday staple.”
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