Kara, the foodservice brand of Finsbury Food Group, has launched a vegan brioche-style bun as it responds to an interest in brioche among consumers.
The buns, which are now available in the UK, have been made to give operators a premium bread option that can be enjoyed by a wider remit of diners.
Kara said that with the growing rise of veganism, it has aimed to expand its offering to suit consumers who couldn’t enjoy a classic brioche bun due to their dietary needs.
Its brioche-style bun substitutes the egg glaze and butter contents and replaces them with dairy-free alternatives.
Kara said that despite the changes to the traditional recipe, the buns “do not compromise on flavour, colour or texture and can be enjoyed by both vegan, dairy-free and non-vegan diners”.
Danielle Meehan, Kara Foodservice NPD manager, said: “After witnessing a rise in both veganism and interest in brioche amongst different diners, we knew we had to begin offering an option that could hit both markets with a product that satisfies the need for brioche whilst suiting the vegan lifestyle.
“This brioche-style bun still delivers all the flavours of a classic brioche but is a more inclusive premium burger carrier perfect for both vegan and non-vegan diners.”
The launch comes as new figures reveal that one in eight Britons are now vegetarian or vegan and a further 21% claim to be flexitarian, meaning a third of UK consumers have reduced the amount of meat they eat or removed it from their diet.
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