Vitiva will market its stevia intense sweetener worldwide, throughout Europe, North America , South America and Asia Pacific.
Ohad Cohen, CEO of Vitiva, said: “The Sweet’nVit line has an exceptional taste profile and can be used as a solo sweetener, in combination with bulk natural sweeteners such as erythritol or maltitol, or in combination with sucrose to offer optimal taste and mouthfeel.” All Sweet’nVit products are extracted from leaves Stevia rebaudiana bertoni.
This product range is standardised with a minimum of 95% steviol glycosides, in compliance with EC legislation on food additives and has GRAS status in USA. The products are of all-natural origin with zero calories, zero carbohydrates and inducing no glycaemic response.
“In a blind tasting, 80% of the test panel preferred our high purity Reb A 98% product over the main competitors in the market,” reported Cohen. “We anticipate the demand for products with reduced or replaced sugar to be reflected across all food applications, from soft drinks to dairy, as well as table-top sweeteners. This will enable processors to respond to the greatest challenge in the food and beverage industry to intensify efforts toward reducing consumer calorie intake. We also expect a move away from artificial sweeteners such as aspartame and sucralose.”
Now that stevia has been approved for use in the EU, there undoubtedly will be an explosion of new launches over the next few months, following a significant growth experienced in USA since 2008, the company said.
“The continued increase in the price of sucrose and the opportunity to develop a healthier product with little change in taste profile and at a potentially decreased cost in final formulation, makes our Sweet’nVit range most attractive,” added Cohen.
Source: Vitiva
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