Diageo’s Bundaberg Rum brand has partnered with Australian dairy company Pauls to create three ‘decadent’, rum-flavoured Christmas dairy classics for the Australian market.
Pauls Bundaberg Rum Premium Rumball Custard, Pauls Bundaberg Rum Premium Vanilla Rum Custard and Pauls Bundaberg Rum Flavoured Egg Nog have been released in time for the festive season, creating Christmas classics “with a twist”.
All three products will be available for a limited time throughout Australia at retailers such as Coles, Woolworths and other independent supermarkets.
The range will also be promoted via a dedicated marketing campaign across all retailers.
Diageo marketing manager, Karl Roche said: “The strategic growth of our local licensing program into a number of retail categories strengthens our consumer offering and Bundaberg Rum’s equity in the market-place.
“Innovation of our brand is an instrumental part of our strategy and this deal with Pauls is just one of many ways our customers can engage and enjoy their favourite Australian rum.
The Pauls Bundaberg Rum Premium Rumball Custard and Pauls Bundaberg Rum Premium Vanilla Rum Custard flavours are available in 600g pots, with a suggested retail price of AUD4.90.
Meanwhile, the Pauls Bundaberg Rum Flavoured Egg Nog is packaged in a 1-litre carton, and has a suggested retail price of AUD3.30.
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