UK sports nutrition brand Myprotein has introduced a clear plant-based protein shake to the US market, as it seeks to capitalise on the growing consumer demand for vegan products.
The new product was launched under Myprotein’s vegan sister brand, Myvegan.
The Clear Vegan Isolate, which comes in powdered form, is available in two flavours: Coconut & Mango and Pear & Ginger.
The product reportedly features essential vitamins for a plant-based diet such as vitamin B12 and contains 10g of protein per serving.
Myprotein also claims that the Clear Vegan Isolate contains no fat or sugar and is instead ‘naturally’ sweetened with stevia and monk fruit extracts.
Commenting on the launch, Myprotein’s head of product development Gareth Gray said: “There is an increasing demand for plant-based protein sources and particularly clear options which can be seen as more refreshing compared to traditional milk proteins.
“The Clear Vegan Isolate is low in calories, a high source of protein and a great refreshing flavour to fuel any workout. Ready-to-drink consumables are something we will be continuing to develop over the next 12 months.”
A clear vegan protein powder has been available from Myprotein since February in the UK, where the brand has also been expanding its portfolio. At the end of last year the company added Peanut Butter Cups to its high-protein snack offering.
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