Baby food producer Serenity Kids has raised $3 million in funding to expand distribution and continue to grow its brand.
Founded by Joe and Serenity Carr, Austin-based Serenity Kids offers a range of baby food which it says is made with ethically sourced meats, organic vegetables and healthy fats. The brand recently launched a new line of toddler purees with bone broth.
Serenity Kids’ latest financing push was supported by existing investors, such as Wild Ventures. They were joined by Lizzi Ackerman and Matt LaCasse – co-founders of pancake and waffle mix brand Birch Benders – who will also take a board seat as advisors for Serenity Kids.
Other new investors in the brand include: Kion co-founder Ben Greenfield; Matt Gaedke and Megha Barot, co-founders of Keto Connect; and cookbook author Rachel Mansfield.
Serenity Kids claims to be the fastest growing baby food brand on the US market and says that it is set to at least triple its revenue for 2020 versus 2019.
The new investment will reportedly support product launches, executive leadership appointments and the brand’s expansion into more retailers.
“Our mission is to help babies and toddlers grow up healthy and strong by offering nutrient-rich, low sugar and high-quality food options,” said Joe Carr, president and co-founder of Serenity Kids.
“Not only will these strategic investment partners and funding allow us to further realise our mission, but they will also expedite our growth and expansion into more conventional and natural grocery channels nationwide.
“We are honoured to have the support of some of the leading CPG founders in the industry, top influencers and returning partners including Wild Ventures, who all see and believe in our mission and vision.”
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