Mirinda Powder Fun Mix is an orange-flavoured juice powder in 35g sachets and 280g pouches.
According to PCPPI president Partho Chakrabarti, the powdered juice segment enjoys a healthy single-digit growth annually with only a few major players.
“We are excited at the opportunity to provide variety to our consumers,” said Chakrabarti. “Though this is our first foray into the powdered juice drinks category, we are confident that Mirinda Powder Fun Mix will be well received, similar to our product innovations in the past.”
Source: Philippine Star
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