The new design – in 50cl and 1.5 litre sizes – not only brings structural and ergonomic benefits, but the graphic effect – which starts at the shoulder of the bottle – also symbolised how water enters the body and the elimination of excess fluids and toxins.
“The new shape bottle meets perfectly the needs of manageability and practicality, which are essential for our target customer, women and also men aged between 25 and 45 who have an active life and play sports regularly,“ said Vitasnella brand manager Gabriele Monda. “The lightweighting of the bottle, and more precisely, the modification of the handling make the bottle more ergonomic and easier to use”.
Source: PET Engineering
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