“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light. “. Straw-Ber-Rita is a unique twist on a familiar flavour that only Bud Light Lime can deliver.”
The new brand will be available in three pack sizes: 12-pack 8oz cans, four-pack 16oz cans, and 24oz cans.
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